Misfits

Misfits is a comedy/drama show on E4, and is one of my favorite TV programs. It's about five teenagers doing their community service after committing various offenses, who then get struck by lightening and develop superpowers. Although the synopsis sounds awful, the show is incredibly well written, and one of its main strengths is that the protagonists are so flawed, yet are somehow more lovable for it. It also portrays young offenders as people who can show compassion and are just people, something that I think strikes a chord with the youth today after we get such bad press.

The first episode of the second series started the other night, and part of the advertising was done on Twitter, with all the main character in the show given their own fake accounts. During the episode, the characters discussed parts of the plot with their followers, and the day after their followers were allowed to ask them questions. This was a really fascinating way of getting the viewers more involved with the show, and was targeted perfectly at its core audience, as E4 as a channel is generally aimed at teenagers to twentysomethings, people who are also likely to be on Twitter.