My survey also showed that more women preferred Romance films, while men preferred Action and Horror films, however it was pretty much equal for Comedy. The people who preferred Historical/Biopic movies were usually older and were a C1 or above in social demographics.
The least favourite movies listed were the Twilight movies (romance), The Happening (disaster? Whatever it is, it was bad), The Last Airbender (action, I think) and the most recent three Star Wars movies (action sort of thing).
Many people also stated that the first five minutes of a film are very important, because 'it sets the scene', 'tells you what genre the movie is going to be' and 'draws the viewer in'. They also said that the use of interesting shots is 'good, but the movie shouldn't be all about the flashy shots'.
Many people also said that the cast heavily influences their decision as to whether to see a movie or not, for example films with Colin Firth, Megan Fox and Robert Pattinson are likely to make people want to see the film, while Nicolas Cage, Eddie Murphy and Kristen Stewart are likely to put people off a film.
Preferred film genres were 12A and 15s, while not many people listed 18's. PG's were also fairly popular, which would probably be the certificate of our movie were we to make the rest of it. Preferred themes for almost everyone included either Romance, Good vs Evil and Action. Finally, many said they were fairly influenced by movie advertising, saying that the trailer can often influence whether they see the movie in the cinema or not. One person also stated that 'If the poster is badly designed, I won't see the movie'.
Overall I think the survey gave me a good idea about what our target audience is (females from 13 - 30, but possibly also males as it would be mainly a comedy with some themes of romance in it), and provided some good information which would, if we were to carry on the film, be very useful to us.
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